Redcliffe Garden Centre - Identity

I was commissioned to create a new identity for Redcliffe Garden Centre. After an initial consultation with the owners to discuss their thoughts on the new look, I began to explore the nursery and document what made Redcliffe Garden Centre distinctive. Inspired by the unique characteristics of the nursery; roaming chickens, parrots, Balinese statues and of course the plants, I started sketching the different shapes I had found. The outcome was an organic icon directly inspired by the spiral carvings of the statues and the inner shape of the bromeliad.