Redcliffe Garden Centre - Identity Case Study
My belief is that good design starts with research.
I was commissioned to create a new, independent identity for Redcliffe Garden Centre who was previously branded under the buying group Plants Plus. The process started with a consultation with the owners where I was able to learn more about their business, their passions and what they wanted to achieve with their new identity.
I began to explore the nursery and document what made Redcliffe Garden Centre distinctive. Inspired by the unique characteristics of the nursery; roaming chickens, pet parrots, Balinese statues and of course the plants, I started sketching the different shapes I had found.
The outcome was an organic icon, directly inspired by the spiral carvings of the statues and the inner shape of the bromeliad, that I believe truly represents their business.