Bay Road - Identity

BRIEF To refresh the identity for boutique garden centre, Bay Road, as well introduce three new looks; The Bay Road Nursery, The Bay Road Gardener and The Bay Road Café. RATIONALE After a brief consolation with the owner, in which he exclaimed his love for the previous icon, I began working on a way to refresh the look without straying too far from the look of the old identity. By using elements of the existing icon, the new identify allows for the four identities to interact seamlessly together while still remaining individual. By using elements of the existing icon, the new identify allows for the four identities to interact seamlessly together while still remaining individual.